Category: This or That?

We often think that decisions are made consciously by weighing the options objectively and logically. What science has found, however, is that this is rarely the case. Most often our decisions are swayed by emotion, they are biased in often times very predictable ways.

So where do our decisions really come from, and how can we improve on them?

November 18, 2017 / This or That?
July 18, 2016 / This or That?
July 8, 2016 / This or That?
June 1, 2016 / This or That?
March 10, 2016 / This or That?
December 21, 2015 / This or That?
December 11, 2015 / Health
November 27, 2015 / Brain Hacks
November 12, 2015 / This or That?
November 6, 2015 / Connecting the Dots